OlyBet named Official European Betting Partner of WST

Key points: 

– Partnership covers the 2024/25 season 

– Deal includes branding during The Masters 

– Jack Lisowski will help create content as a Brand Ambassador 

OlyBet has signed an agreement to become the new European Betting Partner of World Snooker Tour (WST) for the 2024/25 season. 

With this agreement, OlyBet will also be the Official Partner of the Masters tournament, which will be hosted in January at London’s Alexandra Palace.

Here, the operator will have table-side branding and a general presence at the venue. 

On top of this, professional snooker player Jack Lisowski will become a Brand Ambassador, featuring in projects to create content and be the face of the partnership on OlyBet’s channels. 

OlyBet Group Chairman and CEO Corey Plummer said: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports.  

“The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership.” 

Good to know: 2018 Ballon d’Or winner Luka Modrić is an OlyBet brand ambassador and content collaborator 

WST CCO Peter Wright added: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf.  

“We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.” 

This adds another sporting partnership to OlyBet’s portfolio, following the operator last month being announced as the official partner of the golf tournament Open de France. 

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Ciaran McLoughlin

Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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