Key Poinits:
- The tournament begins today outside of Paris at Le Golf National
- As part of the sponsorship arrangement, the operator’s branding will be visibly featured across the course for the duration of the tournament
Operator OlyBet has announced a new deal with Open de France, making it the official sponsor of the golf tournament which that on 10 October.
Held at Le Golf National just outside of Paris, the Open de France will now see OlyBet’s branding prominently posted around the course and Tournament Village activation area – with celebrity meet and greets and a branded chalet for customers. Further, OlyBet itself held a number of golf tournaments across Estonia, Latvia and Lithuania during the summer.
After joining the International Betting Integrity Association in June 2023, OlyBet has gone on to draw up sports sponsorship deals with Euroleague Basketball and Spanish football club Real Betis. Moreover, last August, the company became the official betting operator of the Ryder Cup.
Commenting on this latest development, Corey Plummer, CEO of Olympic Entertainment and OlyBet Group, said: “The Open de France is a wonderful event for expanding our DP World Tour activations. We are excited to bring fans competitive entertainment, exceptional hospitality, and an up-close look at the world's best professional golfers."
Executive Commercial Director for the DP World Tour, Max Hamilton "As the DP World Tour's Official European Betting Partner, we are delighted to welcome OlyBet to Le Golf National for this week's FedEx Open de France."
"We are excited about their Beat the Pro activation this week, which is a great example of how the Tour is able to collaborate with its Partners, giving fans the opportunity to test themselves against some of the stars of our Tour in a unique environment."
