UK market: Yggdrasil partners with The Rank Group
The supplier has been operating in the UK for just under 10 years.
Key points:
– Titles from Yggdrasil’s YGG Masters studio partners included
– Game Engagement Mechanics form part of this deal
Yggdrasil has expanded its reach within the UK by partnering with Mecca Bingo and Grosvenor Casinos operator The Rank Group.
Game titles from the supplier such as Max Elements GigaBlox, Trickstar Spins and Golden Fish Tank will be made available via Rank’s UK facing brands, as well as offerings from Yggdrasil’s YGG Masters studio partners.
On top of this, Yggdrasil’s Game Engagement Mechanics (GEMs) such as MultiMax and DoubleMax will form part of this collaboration.
This forms part of the supplier’s expansion plans, which in 2025 has seen it receive a B2B gaming licence from the Danish Gaming Authority, Spillemyndigheden, and secure exclusive US and Ontario distribution rights through Aristocrat Interactive.
Good to know: Yggdrasil was granted the relevant licensing by the Gambling Commission to launch in the UK in 2016
Yggdrasil Chief Commercial Officer Jose Simon said: “In any market, large or small, success is often influenced by the partners you choose to collaborate with.
“The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”
The Rank Group Casino Games Manager Nolan Frendo added: “Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players.
“Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”
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