Formula 1 appoints Alt Sports Data as official betting data supplier
With a global audience of 750 million, Formula 1 aims to leverage the partnership to create a more data-driven betting environment.
Key points:
– Formula 1 has appointed ALT Sports Data as its official betting data supplier to expand its regulated betting market
– The partnership will introduce real-time analytics, predictive data and priced odds solutions for fans and sportsbooks
Formula 1 has announced a new partnership with ALT Sports Data, naming the San Diego-based company as its official betting data supplier.
This collaboration aims to expand the sport’s betting ecosystem and boost fan engagement through real-time analytics and predictive data.
Under this agreement, the company will develop proprietary data solutions and priced odds models for Formula 1, aiming to ensure accuracy and consistency in the betting experience.
By integrating these analytics, the partnership seeks to create new wagering opportunities for fans.
Commenting on the new deal, Emily Prazer, CCO at Formula 1, stated: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.
“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.
“It has an unmatched combination of speed, strategy and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets and micro-market solutions.
“Our goal is to create deeper engagement, enhance the live race experience and drive meaningful connections between Formula 1 and its dedicated global audience.”
This partnership follows Formula 1’s recent agreement with Allwyn Group, focusing on community impact and global engagement.
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