Key points:
- Formula 1’s global audience, including 750 million fans, will be key for this partnership
- Allwyn wants to share stories of people make a positive impact in society
Allwyn Group has become an official partner to Formula 1.
This collaboration between the pair will have a key focus around community impact and for Allwyn represents a means to support its aim of contributing positively to society.
With Formula 1’s global audience, the hope is that Allwyn will be able to utilise this to celebrate those people who are making a positive change in society, sharing their stories on a global scale.
Allwyn Board Chair and Founder Karel Komarek said: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey.
“This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Allwyn CEO Robert Chvátal commented: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business.
Good to know: Last year, Allwyn partnered with the cycling tour known as the Peace Race for a second consecutive year
“We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
Formula 1 President & CEO Stefano Domenicali added: “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community.
“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
This news comes a day after Formula 1 legend Felipe Massa extended his brand ambassador deal with Betano, after first partnering in 2023.
