Softswiss partners with Eduardo Barrichello for 2025 FIA World Endurance Championship
This collaboration extends Softswiss’ relationship with the Barrichello family, following last year's appointment of Formula 1 veteran Rubens Barrichello as the company's Non-Executive Director for Latin America.
Key points:
– Softswiss has partnered with Eduardo Barrichello for the 2025 FIA World Endurance Championship
– The partnership will feature Softswiss branding on Eduardo’s racing suit, cap and Aston Martin Vantage AMR GT3 Evo
– The WEC season features iconic endurance races, including the 24 Hours of Le Mans
Softswiss has announced a new sponsorship deal with rising motorsport talent Eduardo (Dudu) Barrichello for the 2025 FIA World Endurance Championship (WEC).
The partnership marks an extension of the company’s collaboration with the Barrichello family, following the appointment of Rubens Barrichello (Eduardo’s father) as Softswiss’ Non-Executive Director for Latin America last year.
Eduardo Barrichello, who competes for the Racing Spirit of Leman team, will drive an Aston Martin Vantage AMR GT3 Evo throughout the 2025 WEC season. As part of the agreement, the Softswiss brand will be displayed on his suit, cap and race car.
Commenting on the new partnership, Valentina Bagniya, Chief Marketing Officer at Softswiss, stated: “Whether on the track or in the world of technology, success is driven by speed, precision and teamwork. That’s why we are thrilled to partner with Eduardo Barrichello in the WEC.
“Building on our cooperation with Rubens Barrichello, we’re now backing a promising new racer who embodies the same competitive spirit.
“We can’t wait to see Eduardo take on some of the world’s most iconic tracks, and we look forward to cheering him on as he pursues success in this prestigious championship.”
Eduardo Barrichello himself added: “Racing in the FIA World Endurance Championship demands total concentration, strategic thinking and a strong team around you. I’m really excited to represent Softswiss, a company which shares the same mindset in the world of technology solutions.
“It’s an honour to continue the Barrichello legacy in motorsport while forging my own path with this incredible partner on board.”
The WEC season, which begins on 28 February, includes eight endurance events, with highlights such as the Rolex 6 Hours of São Paulo and the 6 Hours of Fuji. The series culminates with the iconic 24 Hours of Le Mans, one of the most well-known endurance races in motorsport.
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