Stats Perform appoints Charles Kaplan as CMO
With 25 years of experience, Kaplan will now oversee all marketing operations at the company.
Key points:
– Charles Kaplan has been appointed as the new CMO of Stats Perform
– He will now manage all of the provider’s marketing operations
Technology provider Stats Perform has announced the appointment of a new Chief Marketing Officer (CMO), Charles Kaplan, who brings 25 years of marketing experience to the role.
Kaplan will now contribute his expertise in revenue growth and product management as he steps into a new role that will see him lead the marketing division at Stats Perform. Further, as part of this position, Kaplan will also manage the provider’s sports news teams and the Opta Content Agency.
Kaplan is set to move on from his most recent role as Chief Product and Marketing Officer at Wynshop. As per the terms of his newly agreed contract, he will step into the role of CMO at Stats Perform on 21 April 2025.
Speaking on his appointment, Kaplan said: “I am thrilled to be joining the Stats Perform team at such a critical time in the company’s history. I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped – and transformed – the sports technology and data industry.
“I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports.”
Also commenting was Stats Perform CEO Carl Mergele, who said: “A dynamic company like Stats Perform requires equally dynamic and forward-looking thinking with its marketing, and Charles is the ideal fit to lead our marketing function.
“His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute our growth strategy and revolutionize the way sports are viewed. Coming off our most successful year yet, we are excited to benefit from Charles’ leadership and marketing prowess and build on the momentum generated in the first quarter of 2025.”
Good to know: In September 2024, Stats Perform acquired the exclusive betting video rights for all Scottish football leagues
Prior to this, the organisation also entered into a similar partnership agreement with the English Football League – winning the exclusive International Betting Live Streaming Rights for the competition.
More recently, last month the provider landed a 10-year exclusive betting streaming and data rights deal with Volleyball World.
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