Midnite appoints Andrew Mook as Head of Brand Marketing
Mook has worked in the gambling industry since 2018 and has also helped men’s mental health charities expand their presence across Europe.
Key points:
– Andrew Mook will be Midnite’s new Head of Brand Marketing
– He has previously worked with Sky Betting & Gaming and Flutter
– He will be responsible for boosting Midnite’s presence ahead of its first TV advertisement campaign
Midnite has named Andrew Mook as its new Head of Brand Marketing.
Mook has several years of experience in the iGaming industry, first joining Sky Betting & Gaming in 2018 as Creative Lead before progressing to Head of Creative Strategy.
Following his tenure at Sky Betting & Gaming, Mook would move onto Flutter Entertainment in 2022 where he held the position of Head of Marketing Strategy & Planning for two years.
Most recently, Mook was the Marketing Campaigns Director in UK, Ireland and Europe for Movember, a charity focused on men’s mental health.
On his appointment, Mook said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently.
“The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”
At Midnite, Mook will be responsible for raising awareness of the company’s products and establishing a solid brand identity.
He will also be responsible for leading marketing activity around Midnite’s first TV advertising campaign following its sponsorship of the 2025 World Snooker Championship.
Good to know: Midnite was founded in 2018 and is licensed and regulated by the UK Gambling Commission under account number 42647
Nick Wright, Midnite Co-Founder, said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands.
“As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”
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