Fanatics Sportsbook named primary sponsor of JJ Yeley’s No. 44 for NASCAR races in Nashville and Phoenix
Partnership with New York Racing Team brings sportsbook branding to two marquee Cup Series events.
Key points:
– Fanatics Sportsbook will sponsor the No. 44 Chevrolet in two NASCAR Cup Series events, including the Nashville and Phoenix races
– The car will debut the Fanatics brand on 1 June, accompanied by exclusive promotions and race-specific betting markets
– The partnership builds on Fanatics’ expansion in US gaming, including content launches with Greentube in New Jersey and Michigan
Fanatics Sportsbook will sponsor the No. 44 Chevrolet driven by JJ Yeley for two of NASCAR’s most high-profile races in 2025, following a new partnership with the New York Racing Team.
The agreement will see the sportsbook’s branding featured during the Cracker Barrel 400 at Nashville Superspeedway on 1 June and the NASCAR Cup Series Championship Race at Phoenix Raceway on 2 November.
The vehicle will feature Fanatics Sportsbook’s distinctive Lava Red and Black design, marking a continuation of the brand’s expansion into US sports and gaming markets. The debut at Nashville is particularly symbolic, as Tennessee was the first state to welcome the Fanatics Sportsbook when it launched in 2023.
Fanatics Sportsbook plans to roll out exclusive customer offers tied to the Nashville and Phoenix races, including expanded NASCAR betting markets such as podium finish parlays, exacta and trifecta wagers and live Raceday betting.
Special promotions around JJ Yeley’s performance will also be available, including Top 10 Finish odds, starting grid placement and Chevrolet-specific outcomes.
Selena Kalvaria, Fanatics Betting and Gaming Chief Marketing Officer, said: “The partnership with New York Racing Team is an inflexion point for us as we continue to build the fastest growing sportsbook in America. We’re committed to developing exclusive NASCAR content and delivering elevated experiences to our customers.”
The races in Nashville and Phoenix will be broadcast on Prime Video and NBC, respectively. Nashville’s 1.33-mile concrete oval is a standout on the Cup Series calendar, known for its challenging surface and evening race slot.
Good to know: Phoenix, meanwhile, will close the season with its championship finale
In March 2025, Fanatics signed a partnership with Greentube. That agreement brought Greentube’s gaming portfolio to Fanatics Sportsbook & Casino in New Jersey and Michigan.
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