EstrelaBet and Vivo Keyd Stars launch São Paulo blood donation campaign
The campaign, titled “Bet on Life – Be a Hero”, will see e-sports players participate in a public blood drive on 14 July, promoting voluntary donation in Brazil’s gaming community.
Key points:
– Blood donation campaign launched by EstrelaBet and Vivo Keyd Stars
– Players to donate at São Paulo’s Pró-Sangue Foundation on 14 July
– 1.6% of Brazilians donated blood in 2024, according to the Ministry of Health
EstrelaBet and Vivo Keyd Stars have announced a new public initiative encouraging blood donation, set to take place on 14 July at the Pró-Sangue Foundation’s Posto Clínicas in São Paulo.
The campaign, “Bet on Life – Be a Hero”, aims to raise awareness and mobilise Brazil’s gaming and e-sports communities to support national health efforts.
Professional e-sports players from Vivo Keyd Stars will participate in the event, using their presence to drive community engagement. Donors are asked to mention the campaign code T2800 or cite the EstrelaBet campaign when attending.
The initiative comes amid national efforts to increase the rate of blood donation in Brazil. According to the Ministry of Health, 1.6% of the population gave blood in 2024, with a total of 3.3m donations – up slightly from 2023.
Good to know: By May 2025, 831,518 blood bags had already been collected
In February 2025, EstrelaBet joined the International Betting Integrity Association (IBIA), aligning itself with global standards on match-fixing prevention and data-driven monitoring practices in regulated betting markets.
Victor Blecker, Head of Branding at EstrelaBet, said: “The gaming community is extremely participatory and we believe in the power of this engagement for causes that generate real impact. Donating blood is a simple gesture that can save many lives.”
Vivo Keyd Stars CEO Hugo Tristão added: “Participating in this campaign with our players is a way to show that values such as solidarity, collective spirit and commitment are common to any sport, including e-sports.”
To donate, individuals must be in good health, aged between 16 and 69 and bring a valid photo ID. The blood will be processed into red cells, plasma and platelets for use in various treatments across Brazil’s healthcare system.
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