Lara Falzon named CEO of Yolo Group’s B2B brands amid expansion drive
Executive appointment follows recent leadership reshuffle as Yolo Group scales global ambitions across gaming verticals.
Key points:
– Lara Falzon appointed CEO of Hub88, Live88, Odds88 and OneTouch
– Follows previous leadership roles at AvatarUX, Bragg, NetEnt, Red Tiger and Evoke
– Signals Yolo Group’s ongoing investment in global B2B expansion and technology
Yolo Group has appointed Lara Falzon as CEO of its B2B business units, including aggregation platform Hub88, live casino provider Live88, sports betting brand Odds88 and mobile-first games studio OneTouch.
The appointment, announced on 11 July, marks the company’s second major C-suite hire this year following the January onboarding of CFO Jean Claude Magri.
Falzon previously served as CEO of AvatarUX and held senior leadership roles at Bragg, NetEnt, Red Tiger Gaming and Evoke.
Falzon said: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. There is enormous potential for innovation, strengthening partnerships and scaling across global markets.”
Falzon’s appointment comes as Yolo Group continues to expand its B2B footprint, with ongoing investment into product development and market-specific partnerships.
Good to know: Yolo Group joined the International Betting Integrity Association (IBIA) in 2024 ahead of regulatory changes in Brazil, where integrity compliance is a licensing requirement
The group’s ecosystem spans multiple verticals and is active in jurisdictions including Estonia, Malta, Australia and Guernsey.
Jose Micallef, CEO of Yolo Group Middle East, commented: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. Her leadership is exactly what is needed for Yolo Group’s continued successful expansion.”
Further product launches and regional expansions are expected in the second half of 2025.
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