GR8 Tech expands MENA operations with appointment of Sarkis Basmajian
With close to a decade of experience in iGaming sales and account operations, Basmajian brings a deep understanding of regional market dynamics.
Key points:
– GR8 Tech appoints Sarkis Basmajian as Regional Sales Director to lead MENA expansion
– The company aims to provide geo-specific iGaming solutions tailored to local needs
– This follows a series of leadership hires supporting GR8 Tech’s global growth ambitions
GR8 Tech has appointed Sarkis Basmajian as Regional Sales Director to spearhead the company’s expansion strategy across the Middle East and North Africa (MENA) region.
Basmajian brings nearly a decade of experience in iGaming sales and key account management, with particular expertise in Tier-2 markets.
In his new role, he will focus on building partnerships and delivering solutions tailored to the MENA region’s specific requirements.
Commenting on his appointment to the new role, Basmajian stated: “What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming.
“MENA is evolving fast, and operators here need more than localisation. They need strategy, speed and serious tech muscle. That’s exactly what we’re bringing to the table.”
Good to know: The MENA region has emerged as a high-potential market for operators and is currently one of the world’s fastest-growing iGaming regions
GR8 Tech CSO Yevhen Krazahan also commented on the development, adding: “Our goal is simple: Expand smart, launch fast and deliver Heavyweight performance wherever we go.
“With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”
The appointment follows a series of high-profile leadership changes at GR8 Tech, including the recent addition of Lusine Khudaverdyan as Head of Casino Business and Edward Smyshliaiev as Chief Technology Officer.
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