PlayUZU names Adolfo Aguilar as brand ambassador in Peru
The appointment comes as the operator builds its profile in the market following a nationwide TV and billboard campaign launched in 2024.
Key points:
– PlayUzu launched in Peru last November under the country’s new licensing framework
– Adolfo Aguilar, a well-known Peruvian TV presenter and producer, will serve as ambassador
– The deal follows PlayUzu’s broader push across Latin America, including live music sponsorships in Mexico
PlayUzu has appointed Peruvian television personality Adolfo Aguilar as its new brand ambassador in Peru, with a campaign scheduled to go live later this month.
The operator, part of the SkillOnNet network, entered the Peruvian market in November 2024 after securing approval under the country’s updated regulated framework. It has since launched a national TV and billboard campaign aimed at raising awareness of its fair play model.
Aguilar is one of Peru’s entertainment figures, having hosted shows including Polizontes, Trato Hecho, El Último Pasajero and Yo Soy.
He also co-founded film production company Big Bang Films, which produced El Buen Pedro.
Luis Moschietti, PlayUzu’s Peru Country Manager, said: “We see in Adolfo not just star power, but a genuine alignment with our values. I’m very proud to welcome Adolfo Aguilar as the new face of our brand.”
Good to know: PlayUZU operates on the SkillOnNet platform, which also powers brands such as PlayOjo and GentingCasino
The partnership will see Aguilar front campaigns across television, social media and digital platforms, with the operator emphasising responsible gaming and transparent practices.
Aguilar said the role reflects his commitment to connecting with audiences across different demographics.
In May 2025, PlayUzu partnered with Ocesa, a leading live entertainment promoter, to sponsor Mexico City’s Palacio de los Deportes for the 2025–2026 concert season. That deal gives customers opportunities for VIP tickets and promotions across more than 40 shows.
PlayUzu has confirmed that Aguilar’s campaign in Peru will focus on engagement across multiple channels while seeking to strengthen brand visibility in an increasingly competitive regulated market.
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