Novomatic: New products and latest industry trends
Could you tell us about some of your latest offerings on the market?
The latest innovations in our product lineup include both new hardware and sensational software. With our V.I.P. X series, we have established a new class of gaming devices in the ultra-premium segment in all sizes and screen configurations. These are the tools our customers need to boost their offering and deliver an unrivalled experience to their players. Operators provide a truly exceptional Very Important Player X-Perience on their floor – and their guests love how that feels. We have rolled out the V.I.P. X series, and we launched the newest addition to this high-end product line – the V.I.P. X Galaxy™ 2.65 – at ICE 2024. The customer feedback since then has been out of this world.
As regards the software, we have recently introduced linked progressive titles, which are already making a splash on gaming floors around the world, with the number-one favourite being the XTENSION LINK™. The latest release in the family is the XTENSION LINK™ Volume 2, a progressive jackpot that provides five new titles, along with thrilling Novomatic classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL versions. Another gaming highlight is the linked progressive trio CASH FLOOD™ Link: Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™. All of them boast an exciting base game, an additional cash prize matrix and the chance to win a reel FILL’N’WIN BONUS with progressive prizes.
We also reinvented our electronic table game (ETG) line-up with the introduction of the NOVO UNITY™ Pro. From server-based ETGs and slot gaming solutions to the integration into the comprehensive NOVO LINE™ system, this offers an updated user interface coupled with new, state-of-the-art functionalities, including Simultaneous Betting and Roulette Side-Bets such as Going for Gold™ and Lucky Lady’s Roulette.
What was the thinking behind the V.I.P. X series launched earlier this year?
Especially at ICE London this year, we challenged operators to think big. The newly launched V.I.P. X series is aimed at discerning gaming guests and casino operators who want to give their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 deliver exceptional luxury and exquisite V.I.P. comfort – extra high and wide gaming screens, a peerless sound system and plush seating. Novomatic also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate deluxe lounge chair features two 65-inch gaming screens and adjustable, luxurious seating comfort.
What trends have you noted in the slots industry recently?
While the industry is constantly evolving, there are certain ongoing trends we are currently tracking. The key development in games over recent years is multiple features that can be triggered within games. Adding classic free games to Lock & Spin, as well as combining other feature types such as mirror wilds or expanding reels into the same game, creates more excitement for players. Our portfolio includes a variety of titles like this. Among them are our top-performing game mixes such as XTENSION LINK™ and GOLDEN LINK™. On top of that, we have some other exciting new products in the pipeline that will respond to these trends – stay tuned!
How much focus will Novomatic be giving to the growing online gaming sector in the coming months?
As a global player, Novomatic needs to focus on all its markets and segments as well as on international trends and developments. We are proud of our continuous innovation and will carry on supplying our customers with state-of-the-art solutions for their land-based gaming offerings, from slot machines to casino management systems, cash-handling solutions and sports betting equipment. The area of online, mobile and social gaming activities in particular has also been booming for several years. We will therefore continue to focus on online activities too. In this context, Greentube – Novomatic’s Digital Gaming and Entertainment Division – has successfully expanded its international portfolio in the area of game development as well as system and platform technology through several strategic acquisitions.
Our research and current developments show that online and land-based offerings complement each other superbly and address a variety of different player segments. We will continue expanding our fully integrated solutions from gaming machines, casino management systems and single wallet solutions to online gaming products as this will be key in the future. This 360-degree approach cements our position as an innovation leader and enables us to react quickly to future markets and operator demands. The strong connection between our gaming technology segment and our gaming operations is a clear strategic advantage for Novomatic – which we leverage to optimise our product portfolio, tailored to customer needs.
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