All In-Depth Articles

780 Results - Page 77
  • A seamless crossover
    11 Dec 2015
    SG Interactive president Jordan Levin outlines the land-based opportunities offered by the social casino sector The convergence of physical and digital commerce is an undeniable truth across categories in the…
  • How to survive without Google
    8 Dec 2015
    Brean Wilkinson considers affiliate life beyond the world's leading search engine About three years ago I was attending an affiliate conference when, during one of the panel discussions, the host…
  • BetTech Gaming interview: Africa’s unlimited opportunity
    8 Dec 2015
    Anli Kotzé, a two-time Olympic hockey player and now CEO of BetTech Gaming, talks about the provider’s plans and Africa’s position in the industry Given you played hockey for South…
  • An emerging gamble
    7 Dec 2015
    Lorien Pilling, director of Global Betting and Gaming Consultants, offers an overview of the developing African i-gaming market For a continent with a population of over a billion people, Africa’s…
  • Will Vegas reclaim its F1 crown?
    4 Dec 2015
    Oliver Lovat considers the likelihood – and likely impact – of Formula 1 racing returning to Las Vegas In a warm September 1982, as jubilant crowds waved on, Michele Alboreto…
  • The case for compliance
    2 Dec 2015
    Affiliates entering newly legal markets, particular within the US, need to fully embrace the regulatory expectations of jurisdictions, says consultant Itsik Akiva With the rise of regulations across many EU…
  • Who plays online bingo?
    27 Nov 2015
    Internet bingo has long been pigeonholed as a female-dominated pursuit, but does this perception match up with the reality? Ed Hawkins takes a look There can be no doubt that…
  • Optimising for millennials
    25 Nov 2015
    Roberto Coppola, global director of market research at design and architecture firm YWS, explains how land-based casinos can build a lasting relationship with Generation Y At a time when places…
  • Making the most of mobile
    23 Nov 2015
    Gaming consultant Aideen Shortt has some in-depth advice for affiliates seeking to maximise their mobile marketing. There will be big challenges along the way, but facing them head-on is now…
  • How to keep hold of customers
    19 Nov 2015
    Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author Philip Kotler once declared that acquiring new customers costs five to ten times…