All In-Depth Articles

Ed Hawkins reports on the threat of football's 'ghost games' – matches that can cost a bookmaker thousands without a ball ever being kicked The routine checks were made. FC…

Roberto Coppola considers how firms can meet the entertainment expectations of the increasingly important Chinese millennial demographic Chinese born in the 1980s – also referred to within China as the…

Rank Group's Ciara Nic Liam offers her 10 top tips for cost-effective customer loyalty and engagement 1) Always keep the customer at the heart of everything you do It’s not…

As he assesses the role of the Vegas nightlife, regular contributor Oliver Lovat considers what nightclubs and casinos are learning from each other In New York on 26 April 1977,…

When a provider is faced with the choice of supplying in-house or branded slot content, it can be difficult to decide which is the more viable for both short and…

Liz Karter, specialist in gambling addiction in women, offers expert guidance for gaming industry staff dealing with problem gambling customers Ever wondered why your most difficult interactions can be with…

As a resurgent downtown Las Vegas prepares to welcome the next generation, Oliver Lovat explains why anyone interested in the future of casinos should be looking to the past Since…

A three-person panel discussed updates, domains and content marketing, among other topics, at the recent Amsterdam Affiliate Conference Should affiliates be considering moving to HTTPS-encrypted sites? THE PANELAndy Blackburn -…

Confronted with a PlayStation generation who find luck-based games a complete turnoff, Julian Rogers asks how the industry can appeal to younger audiences Games like roulette and blackjack have been…

In light of recent controversies surrounding how UK operators have advertised their offerings, David Cook looks into the industry's efforts to improve its image “It became clear during 2014 that…