Company profile: Swintt
Fairytales have accompanied humanity on its long journey from the very earliest recorded communities, passed down through the ages by the eon-spanning links of oral tradition. For many centuries these tales have sought to inform and educate, frighten and fascinate, providing moral commentary and philosophical insight as man’s achievements transcended the millennia, from fire to Facebook.
Fairytales are a tradition in almost every part of the world.
They entice and unite young and old, rich and poor, as they have done through all time. Their associated images have provoked joy and awe, laughter and horror, in every age from picked out in hieroglyphics to pixelated in Photoshop. No pastime runs through human history with the consistency of fairy tales – with the possible exception of playing games.
Consider the tales gathered as One Thousand and One Nights. These stories are drawn from many eras, civilisations and empires, from ancient Mesopotamia to the Abbasid Caliphate, but are drawn together through the addition of the storyteller Scheherazade. In its own way, Swintt seeks to emulate Scheherazade with I Hate Fairytales, spinning – literally – a thread through time from the earliest tales which, after all, were intertwined with another ancient string of humanity’s bow, the love of games and gaming.
I Hate Fairytales is not a history lesson, though it draws on, indeed lampoons, many figures recognisable to generations past. When, in 1902, President Theodore Roosevelt refused to shoot a bear, giving rise to the eponymous Teddy Bear, he would hardly have envisaged the representation of the bear in the slot game. Nor would the Brothers Grimm be expecting to see the interpretations of Snow White or Rapunsell (sic) when they created their own famous fairy tales in the early nineteenth century. What all these figures would have recognised, however, is the power of imagery to transform our daily lives, to deliver us from the mundane into a fantasy world of excitement and intrigue.
The strongest image of all is the unicorn, a mythical beast since antiquity, first depicted (though not with added flatulence) in the Indus Valley civilisations around 2000BC, the unicorn has led a long and storied history prior to its appearance on the spinning wheels of I Hate Fairytales. In another interesting subversion, the ancient Greeks, that most enlightened of empires, believed that unicorns were real. Who is to say what is real, and what is reel? This is the point of I Hate Fairytales.
Swintt understands that stories and reality have a synergy, in which both can be turned to the betterment of the other.
When a player loads up I Hate Fairytales, they are aware of the max win (33,934x) but this is not central to their experience – just as when reading a fairytale, they are aware that unicorns may not exist, but this is neither the reason for engaging nor crucial to responding to the action. The irony, of course, is deeply embedded within the name of the game itself – we do not Hate fairytales – because if we did, we would not appreciate the imagery or identify with these legendary figures of folklore. Instead, we engaged in an enterprise that has occupied storytellers for centuries. We are upturning convention for the sybaritic sensation of spinning those reels – fairydust included.
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