GGA London 2021: Affiliate Program of the Year

By Gambling Insider

Can anyone knock bet365 off the top spot for the Affiliate Program Award? The answer is, not this year! Once again the online sports betting company stole the show, for the fourth time running since 2018. Coming in at a very worthy second place was one of Europe’s most trusted brands; Kindred Affiliates. With one of the highest conversion rates in the business and up to a 40% revenue share with no negative carry over, the iGaming affiliate program stands proud as runner up for the Award. Another affiliate program that enjoyed success was Betsson Group Affiliates. With years of experience in responsible gambling, the exclusive online program took the core of its traditional business and rivalled in third place for the Affiliate Program Award. Other nominees included: LeoVegas, 7Stars, PlayAttack, Campeón Gaming Partners, 1xBet Affiliates, Active Wins and Hollywood Bets Affiliates.


“On behalf of the whole business, we want to say a special mention to the whole team involved in the bet365 Partners rebrand. We’ve always placed a lot of importance on the industry recognition and we’re delighted to receive the acknowledgement for the continued efforts” - Neil Fairweather, Head of Performance Marketing, bet365