Sports betting operator Parimatch has signed a new partnership with English Premier League football club Everton.

The two-year deal will make Parimatch official betting partner of the team in Europe and the Commonwealth of Independent States.

The betting company will benefit from brand exposure during matchdays at Everton’s home Goodison Park stadium, with advertising to be shown on LED perimeter and ribbon boards around the pitch.

Everton football club finished eighth last year in the league and is currently ranked second in the current Premier League season.

“Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us,” commented Sergey Portnov, Parimatch CEO.

“We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

Last week, Parimatch signed a similar sports betting partnership with Serie A 2019/20 champions Juventus. The operator, which launches its UK website on 1 October, also recently signed a training kit sponsorship agreement with Premier League team Leicester City.