Gala Bingo launches new loyalty scheme, as data suggests retail decline

By Gambling Insider

Gala Bingo has launched a new loyalty scheme called ‘a Boss Benefits card’, which offers exclusive discounts and offers to customers at a range of top UK retailers.

To launch the scheme, Gala has partnered with loyalty experts, TLC, to offer customers discounts of up to 83% across shops like Asda, Argos, Asos and Marks & Spencer.

The scheme is set to launch on May 17 and will be available to active players on the site, which can explore discounts of 160 retailers listed on the platform.

Lauren Wood, Senior Marketing Manager at Gala Bingo, said: “We’re really pleased to be able offer the new Boss Benefits card to our lovely customers. We wanted to create something no other bingo brand was offering and create a new and exciting way of rewarding our customers.

“We’ve got an incredibly loyal community on GalaBingo.com, and we love to be able to share these additional discounts and perks with our customers who enjoy the games and entertainment with us. We’re looking forward to seeing them take advantage of these amazing offers.”

Recently, XL Media-owned affiliate WhichBingo reported that bingo halls are facing a steady decline in numbers as online popularity continues to grow.

After surveying more than 800 adults the company found that 45% of adults prefer playing bingo online, with only 28% saying they prefer to play in a land-based hall.

With retail bingo facing a potential decline, the launch of the loyalty scheme comes as no surprise as Gala Bingo attempts to revamp the sector.

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