Simplebet, the B2B product development company, has launched NFL micro-betting products on DraftKings Sportsbook for week 1 of the 2021 season.
The products will be available for DraftKings users in Colorado, Iowa, Indiana, Tennessee, Virginia, West Virginia, and Pennsylvania.
Earlier this week the sports betting site announced its aims to launch these products and it is now confirmed that these aims have been put into action.
Chris Bevilacqua, Simplebet Co-Founder and CEO, said: “We’re thrilled to be launching our real-money micro-betting products with DraftKings, these types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
With the NFL season close ahead, real money micro-betting opportunities have been made possible by Simplebet and will enable Play, Drive and Moment markets for Week 1, starting with Thursday's kickoff.
The supplier and operator have partnered to offer these unique micro-betting products to users in many states over the coming weeks, through the NFL season and Super Bowl LVI in February.
The Next Play markets are first-of-their-kind, allowing users to bet, rush or pass. Various Drive markets for current and upcoming drives across all NFL games will be offered with coverage for in-game wagering opportunities.
Simplebet’s Moment markets will surface at times during the game, which enables an immersive customer experience for watchers. Users can find these new markets on the DK Sportsbook app in the live betting section.
This newscomes after Simplebet previously announced its multi-year agreement with DraftKings, to launch real-money micro-betting across the DraftKings Sportsbook.