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PointsBet and PGA TOUR extend content and marketing relationship

PointsBet has signed a three-year extension to its multi-year content and marketing relationship with the PGA TOUR.

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As an Official Betting Operator of the PGA TOUR, PointsBet’s live betting odds integrations will be featured on PGA TOUR linear and streaming broadcasts on GOLF Channel and Peacock. And as the official sports betting partner of NBC Sports, there are plans to include the operator’s integrations on the NBC broadcast in the near future.

The deal also sees the operator become the "Official Free-to-Play" provider of the PGA TOUR, a soon-to-be-released game designed to enhance fan engagement with live in-play games with weekly prizes.

“We're excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA TOUR fans,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet's golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment.”

PointsBet will continue to have access to the PGA TOUR’s library of footage for use within pre-tournament and post-game betting content preview shows, videos and highlights, while the operator also gains rights to advertise within TOUR broadcast and TOUR media platforms.

PointsBet USA CEO Johnny Aitken commented: “Expanding our relationship with the PGA TOUR is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for.

“Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers.”

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