Bally’s Corporation has announced the acquisition of Degree 53, a creative agency specialising in multi-channel website and personalised mobile app and software development.

The Manchester-based agency focuses on the online gambling and sports industries. The group’s “diversified skill set will advance Bally’s global omni-channel offering, providing key functionality for integrating Bally's various mobile platforms,” a statement from Bally’s read.

Degree 53’s team of design and technical experts will continue to operate out of its Manchester studio.

“We are delighted to welcome Degree 53 to the Bally's family,” said Adi Dhandhania, COO – North America, Bally Interactive, the company's digital division. “As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”

Degree 53 has worked with several significant industry names, such as Betfred, Scientific Games, FDJ Gaming Solutions and Penn National, among others. The company holds the Remote Gambling Software licence from the UK Gambling Commission, and is also an Associate Member of the European Lotteries.

Richard Wagstaff, Managing Director at Degree 53, commented: “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry. We are pleased that Bally's has recognised the differentiated approach that we bring to the market and to join with them during such an exciting period of the company's evolution. 

“This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally's provides.”