BtoBet enters Polish market with BestBet24 deal

By Gambling Insider

BtoBet has entered into an agreement with Polish operator BestBet24 that will bring its sportsbook platform to Poland. Both parties have put pen to paper on a deal that will see BestBet24 host its services on the Aspire Global-owned provider’s Neuron 3 platform.

The Warsaw-based brand will make use of its online and retail channels, as well as the platform’s dedicated risk management service, to support a network of over 80 retail shops. These will run in parallel to an online and mobile offering.

“We seek to present a new approach to the Polish betting industry, which has up until now been characterised by a lack of diversity amongst the different brands already operating in the market,” said BestBet24’s COO Kamil Kliniewski.

“We are confident that our market knowledge, in synergy with BtoBet’s technological capability, will enable us to acquire a strong market share.”

Aspire Global acquired BtoBet in September 2020 for €20m ($22.6m), which has allowed the Gibraltar-based provider to pursue an aggressive growth strategy.

Most recently, the brand reached an agreement with Flutter-owned FanDuel for its new Player Account Management platform.

BtoBet COO Dima Reiderman welcomed the company’s entry into Poland, as well as its partnership with BestBet24.

He commented: “We are delighted to announce the launch of this strategic partnership with BestBet24. This partnership and the resultant entry of BtoBet in the highly appealing Polish market falls in line with our growth strategy in the mature European market and other regulated jurisdictions.

“We are very pleased to be working alongside BestBet24 to build a market leading sportsbook offer for the Polish players and to transform their brand into a market leader through a unique and engaging betting experience.”

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