Affiliate Gambling.com Group has agreed the terms of a media partnership with The McClatchy Company.

As one of the US’s largest news media companies, The McClatchy Company currently operates within 29 markets nationwide; among the newspapers and associated digital platforms in its news group are the Miami Herald, the Fort Worth Star-Telegram, the Kansas City Star, the Charlotte Observer, the News and Observer (Raleigh, N.C.), the Lexington Herald-Leader and the Sacramento Bee.

Through this partnership, McClatchy is set to gain access to Gambling.com Group’s proprietary data science platform, a sports betting content team, as well as expertise on monetisation of online sports betting traffic.

Gambling.com Group will help McClatchy enhance its audience reach while providing high-value content that will encourage customer interest and inevitably monetise on high-intent traffic. 

“McClatchy is part of the fabric of American journalism, operating in 29 markets across 14 states with a rock-solid reputation for trustworthy, high-quality content,” said Max Bichsel, Vice President U.S., Gambling.com Group.

“At its core, this media partnership is about matching strength with strength by combining our respective abilities and areas of expertise.”

“We are honoured to have earned the right to partner with a market-leading firm like Gambling.com Group,” said McClatchy Chairman and CEO Tony Hunter.

“The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organisations.”