AI-driven video game wagering and data platform, Pllay Labs, has signed a partnership with esports franchise the Kansas City Pioneers.

The aim of this collaboration is to bridge the gap between esports and technology, to enhance fan monetisation and engagement experiences.

The partnership is multifaceted, meaning that the collaboration will focus on many elements of the industry. It’s based on “creating, delivering and elevating cutting-edge technology, experiences and content that resonates not only with esports fans but with casual amateur gamers."

Commenting on this project, Mark Josey, CEO of the Kansas City Pioneers, said: "As an entertainment and media company, we strive to build and create unique moments for our community. Our partnership with Pllay is the first of its kind and will be a trendsetter for other esports organisations.

"We know our community loves competition between our professional teams but also competitions between themselves. Pllay is a perfect fit for our Pioneers community, so look forward to our upcoming activations stemming across new gaming spaces."  

Alongside these new plans, Pllay will use its technology platform to allow professional and amateur gamers to monetise their individual gameplay. 

Pllay Co-founder and CEO, Shawn Gunn, commented: “At Pllay, we've long believed that giving professional and casual gamers the ability to control and monetise their own gameplay is the entertainment and competition of the future.

"We share a culture of innovation and a strong sense of inclusive community — the KC Pioneers are challenging not only what it means to be an esports athlete but changing the way organisations are connecting with their fans."