Published
Land-BasedCasinoMarketing

Caesars rebrands Bally’s Las Vegas into Horseshoe

Caesars Entertainment has rebranded Bally’s Las Vegas into Horseshoe Las Vegas.

Caesars Ent 2022 LV

The transformation is scheduled to begin in the spring of 2022 and the plans include a renovated exterior, new entertainment, food and beverages options, as well as a reimagined casino floor and public areas.

Sean McBurney, Regional President of Caesars Entertainment, commented: "Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future. 2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe."

Jason Gregorec, SVP and General Manager of the property, added: "At Horseshoe, it's all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it's fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.

"Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren't disrupting the excitement while we make the transition."

To mark the rebranding process, Ty Stewart, SVP and Executive Director of the World Series of Poker, announced that the 53rd annual World Series of Poker would return to Horseshoe, between 31 May and 19 July 2022, just as the property begins construction.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Hard Rock Hotel & Casino Tejon
Evolution
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...