Caesars rebrands Bally’s Las Vegas into Horseshoe
Caesars Entertainment has rebranded Bally’s Las Vegas into Horseshoe Las Vegas.
The transformation is scheduled to begin in the spring of 2022 and the plans include a renovated exterior, new entertainment, food and beverages options, as well as a reimagined casino floor and public areas.
Sean McBurney, Regional President of Caesars Entertainment, commented: “Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future. 2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Jason Gregorec, SVP and General Manager of the property, added: “At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
To mark the rebranding process, Ty Stewart, SVP and Executive Director of the World Series of Poker, announced that the 53rd annual World Series of Poker would return to Horseshoe, between 31 May and 19 July 2022, just as the property begins construction.
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