Under this multi-year deal, both facilities will migrate from their current totalisator provider to AmTote in April, who will begin supplying 1/ST Technology products and services to support both operators’ parimutuel betting offer.
Birmingham Race Course and VictoryLand will receive AmTote’s underlying totalisator platform and accompanying race-day control services, retail point-of-sale (POS) betting terminals, self-service betting kiosks and mobile wagering applications.
Dr Lewis Benefield, CEO at Jefferson County Racing Association, Inc and Macon County Greyhound Park, Inc, said: “We are excited to begin this new relationship with 1/ST Technology and AmTote as we partner to modernise our operations at Birmingham Race Course and VictoryLand.
“Partnering with the leading wagering technology provider in racing and gaming will give our customer base a new exciting experience.”
This agreement forms part of 1/ST’s wider push to enhance customers’ retail horserace betting experience, as it states, “breathing new life into a popular legacy sport for a sophisticated modern-day audience.”
“We are thrilled to earn the business of Birmingham Race Course and VictoryLand as new AmTote totalisator customers, and are excited to work with their teams as they evolve their wagering paradigm and technology with us,” said Keith Johnson, Chief Revenue Officer at 1/ST Technology.
“We look forward to continuing our relationship with Dr Benefield and his team in Alabama for years to come.
“Our next-generation AmTote wagering platform will play a key role as 1/ST Technology continues to deliver against its mission to expand opportunities for innovation, new revenue opportunities and diversification across 1/ST Group’s racing and gaming verticals.”
