GambleAware welcomes new CAP advertising rules to protect under-18s

GambleAware has shown its support of the new gambling advertising rules to be introduced by the Committee for Advertising Practice (CAP), which come into force on 1 October 2022. 

underage

The new rules, designed to protect under-18s from exposure to gambling products, prohibit gambling companies from using prominent sportspeople and celebrities to promote their brands or services.  

The key change in the rule relates to the wording itself. Previously, gambling firms could not produce adverts of “particular appeal” to children; this has now been updated to “strong appeal” and relates to imagery, themes and characters included in any marketing activity.

Specifically, adverts will not be able to use top-flight footballers, or those with particular appeal to under-18s, all sportspeople well-known to under-18s, references to video game content popular with under-18s and stars from reality TV shows. 

The updated rules were welcomed by GambleAware. 

Zoe Osmond, CEO, GambleAware, commented: “It is absolutely right to take precautionary action to prevent gambling problems becoming established among children and young people, so we are pleased to see this proactive measure to protect under-18s from exposure to gambling adverts.  

“We also are delighted GambleAware’s research led to these steps being taken. Our research, published in 2020, showed 94% of those aged 11-17 in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average.  

“Nearly two-thirds of this group had seen gambling adverts on social media, while nearly half had seen sports teams, games or events sponsored by a gambling operator.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...