Mergers & AcquisitionsSports Betting

Pragmatic Play partners with Hollywoodbets

Pragmatic Play has partnered with sports betting operator Hollywoodbets, thus extending its reach in the South African market.

hollywood pp

The tier-one partnership will see Pragmatic Play supply its complete portfolio of slot games, while it will also launch its complete portfolio of scratch card games, which gives players an “engaging, exciting and comprehensive instant-win selection,” the group noted.

The deal will allow Pragmatic Play to “further its brand exposure in South Africa, generate new leads and empower the operator to gain traction.”

Pragmatic Play added that Hollywoodbets has been serving players in South Africa and beyond for many years, sitting proudly at the head of the market. The group provides a comprehensive sports betting selection, as well as slots, lucky number games, live casino, and virtual sports.

“South Africa, while being well-established, still holds much opportunity for suppliers and partnering with its top operator simply refines that scope,” said Pragmatic Play Chief Business Development Officer Yossi Barzely.

“Hollywoodbets is exactly the type of tier-one client we look to in assisting us with our regional growth ambitions, and we’re delighted to partner with them.”

Pragmatic Play currently produces up to six new slot titles a month, as well as delivering Live Casino and Bingo games as part of its multi-product portfolio.

Hollywoodbets Betting Operations Manager Dermot O’Connell commented: “At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games. 

“With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.”

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