The Las Vegas-based supplier has debuted GMX-Ag on several operators’ sites, whose presence spans six countries.
The product, described by Golden Matrix as a “seamless turnkey iGaming system,” offers casino, sportsbook and live gaming via a single integration with the operators’ existing business systems.
What’s more, this comes as the company eyes expansion in the Asia-Pacific region, its “traditional market,” alongside other jurisdictions, including Mexico where Golden Matrix applied for a gaming licence in March.
Golden Matrix CEO Brian Goodman said: “The adoption of the GMX-Ag system is both strategic and timely.
“It expands our B2B offerings to operators in the Asia Pacific (APAC) region, our traditional market, and at the same time opens new market opportunities for Golden Matrix outside of APAC.
“In addition to enhancing organic growth, we are focused on entering new international markets through the acquisition of B2B and B2C businesses with strong revenues and profitability.”
In December 2021, the company completed its first major transaction, acquiring an 80% controlling ownership stake in RKings Competitions Ltd, which it intends to launch in Mexico after receiving approval.
“We believe the popular RKings platform, being highly scalable, will be well-received and extremely successful, not only in Mexico, but also in other countries with regulated jurisdictions,” remarked Goodman.
He added: “Due to the platform’s scalability, coupled with low player acquisition and marketing costs, we expect RKings’ contributions to revenues and profits to grow significantly in the months and years ahead.”
