BtoBet signs agreement to expand Cameroon presence

By Peter Lynch

BtoBet has signed an agreement with omnichannel operator Ngnatat Sarl Trading, based in Cameroon, thus expanding its presence in the country.

The deal, through its Certified Partner for Africa STM Gaming, will see the operator make use of BtoBet’s sportsbook and PAM platform, with the aim of delivering an entertaining sportsbook and casino experience on the Bet237 brand. It involves both the online channels and the group’s retail network.

“BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach, allows our partners to maintain an edge on the competition in the demanding African landscape,” said BtoBet Chief Marketing Officer Sabrina Soldà.

“Furthermore, our localised approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market share.”

Bet237 will deliver a diverse portfolio of offerings based on local and international sports events, and will use BtoBet’s managed trading services for full trading and risk management solutions.

STM Gaming Co-Founder and CEO Alessandro Pizzolotto commented: “Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. 

“Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalise on the current digital shift. 

“Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.”


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