As a result, FDJ’s sports betting brands, ParionsSport en ligne and ParionsSport point de vente, will now serve as “Premium Partners” until 2025.
ParionsSport en ligne will, as its name suggests, run digital contests where fans can win match tickets and continue to offer competitive odds on Marseille games. Its land-based counterpart, meanwhile, will supposedly “bring the partnership to life” across 28,000 FDJ partner businesses.
The brands will also develop a device that will allow adult spectators to bet directly within the club’s home ground, the Orange Vélodrome.
In return, the ParionsSport logo will be visible on players’ shirts as well as in Marseille’s home ground and the Robert Louis-Dreyfus training centre.
“Olympique de Marseille is delighted to continue the adventure with the FDJ group and its sports betting brands for the next three seasons,” said Pedro Iriondo, Olympique de Marseille’s Managing Director of Strategy and Development.
“This extension confirms and strengthens the privileged relationship that unites the FDJ group, our club and our supporters.”
The collaboration between Marseille and FDJ’s two brands has been ongoing since 2018, and was previously extended in 2020.
The operator described the partnership as a “successful experience” and looked forward to its continuation. Richard Courtois, FDJ’s Director of Sports Betting Activities, echoed this sentiment, remarking: “We are particularly happy and proud of the continuation of our partnership with Olympique de Marseille.
“Proud of the proximity that this partnership offers us with one of the largest communities of supporters in France. Also proud to share the values of sport with this historic club in our championship.”