FDJ’s ParionsSport brands extend partnership with Olympique de Marseille until 2025

French national lottery operator, Française des Jeux (FDJ), has extended its partnership with football club Olympique de Marseille for a further three seasons.

parionssport fdj Olympique de Marseille gambling insider web image
Listen To Article

As a result, FDJ’s sports betting brands, ParionsSport en ligne and ParionsSport point de vente, will now serve as “Premium Partners” until 2025.

ParionsSport en ligne will, as its name suggests, run digital contests where fans can win match tickets and continue to offer competitive odds on Marseille games. Its land-based counterpart, meanwhile, will supposedly “bring the partnership to life” across 28,000 FDJ partner businesses.

The brands will also develop a device that will allow adult spectators to bet directly within the club’s home ground, the Orange Vélodrome.

In return, the ParionsSport logo will be visible on players’ shirts as well as in Marseille’s home ground and the Robert Louis-Dreyfus training centre.

“Olympique de Marseille is delighted to continue the adventure with the FDJ group and its sports betting brands for the next three seasons,” said Pedro Iriondo, Olympique de Marseille’s Managing Director of Strategy and Development.

“This extension confirms and strengthens the privileged relationship that unites the FDJ group, our club and our supporters.”

The collaboration between Marseille and FDJ’s two brands has been ongoing since 2018, and was previously extended in 2020.

The operator described the partnership as a “successful experience” and looked forward to its continuation. Richard Courtois, FDJ’s Director of Sports Betting Activities, echoed this sentiment, remarking: “We are particularly happy and proud of the continuation of our partnership with Olympique de Marseille.

“Proud of the proximity that this partnership offers us with one of the largest communities of supporters in France. Also proud to share the values ​​of sport with this historic club in our championship.”

Premium+ Connections
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

GammaStack

 
 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...