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Jackpocket reports market share increase in Q2 lottery review

US lottery app Jackpocket has published a Q2 report on the state of digital lottery play in the US. With data drawn from playing habits of app users throughout the quarter, the report highlighted annual increases in digital lottery play for the 12 states in which Jackpocket operates, including New York, New Jersey and Texas.

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Additionally, the report noted a rise in Mega Millions and Powerball play in these states, when compared to the previous year.

Jackpocket CEO and Founder Peter Sullivan said: "Quarter over quarter, we continue to see growth and opportunity in the digital lottery space. The Jackpocket app's Mega Millions and Powerball market share increased in all states where Jackpocket is active and we anticipate that trend to continue.

"Digital convenience is paramount for people these days, and Jackpocket is proud to provide a solution for existing lottery players and to introduce new players to this beloved form of entertainment."

The report went on to outline some interesting statistics; 42% of players used the Quick Pick product to select numbers, with 58% picking their own. Of winning players, 31% used Quick Pick while 69% picked their own.

The number of female lottery players fell slightly year-on-year to 41%. Conversely, the number of male players rose marginally to 59%.

Ohio saw the greatest annual digital lottery growth, up by 168%, while Arkansas saw the highest quarter-on-quarter growth, at 19%.

New York spent the most on digital lottery for the quarter, with Washington DC spending the least, while the top three states for lottery revenue, New York, Texas and New Jersey remained consistent since the previous year.

Last week, Jackpocket became the exclusive sponsor of the ESPN New York sports app, in a deal giving the company access to special ESPN events and experiences.

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