Powered by Playtech’s information management solution (IMS) platform, a single wallet instance will now connect Buzz Bingo’s entire retail and online business.
This represents the culmination of a long-term project, said Playtech, supporting its “ONE vision.”
Marat Koss, Playtech’s Vice President of Interactive Gaming, said: “This is a major milestone for Buzz Bingo and Playtech and our long-term partnership.
“An incredible amount of work has gone into achieving a seamless single wallet connectivity across all retail and online operations, both from our team and everyone at Buzz Bingo.
“We are very proud to be part of delivering an enhanced experience for players across every Buzz club and Buzz Bingo online.”
The new wallet will allow customers to play bingo, slots or other games using a single account.
Funds can be deposited online and used in a physical club, or vice versa, deposited in a retail location and used for online play. Likewise, customers’ winnings can be withdrawn in-person at any Buzz venue.
The new wallet also facilitates cross-channel customer relationship management (CRM) activities using the Playtech Engagement Centre toolset
“Playtech has been a vital partner in the Buzz Bingo journey from day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated,” added David Evans, Digital Operations Director at Buzz Bingo.
“Against a backdrop of highly challenging times with long-term club closures during the Covid-19 pandemic, our partnership has created something truly ground-breaking.”