Published
OnlineLand-BasedBingoIndustry

Playtech rolls out single wallet project with Buzz Bingo

Playtech has deepened its partnership with Buzz Bingo through a new wallet integration.

playtech buzz bingo wallet project gambling insider web image

Powered by Playtech’s information management solution (IMS) platform, a single wallet instance will now connect Buzz Bingo’s entire retail and online business.

This represents the culmination of a long-term project, said Playtech, supporting its “ONE vision.”

Marat Koss, Playtech’s Vice President of Interactive Gaming, said: “This is a major milestone for Buzz Bingo and Playtech and our long-term partnership.

“An incredible amount of work has gone into achieving a seamless single wallet connectivity across all retail and online operations, both from our team and everyone at Buzz Bingo.

“We are very proud to be part of delivering an enhanced experience for players across every Buzz club and Buzz Bingo online.”

The new wallet will allow customers to play bingo, slots or other games using a single account.

Funds can be deposited online and used in a physical club, or vice versa, deposited in a retail location and used for online play. Likewise, customers’ winnings can be withdrawn in-person at any Buzz venue.

The new wallet also facilitates cross-channel customer relationship management (CRM) activities using the Playtech Engagement Centre toolset

“Playtech has been a vital partner in the Buzz Bingo journey from day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated,” added David Evans, Digital Operations Director at Buzz Bingo.

“Against a backdrop of highly challenging times with long-term club closures during the Covid-19 pandemic, our partnership has created something truly ground-breaking.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Sightline Payments
Sightline Payments
TalkSport Bet
Kindred Group

Are sportspeople being kicked out of gambling ads?  

Gambling Insider assesses the regulatory approach towards sp...

Raising the bar: Tipico Sportsbook discusses its US engagement plans

From Tipico’s pull-up bar competition to its hyperlocal fo...

In focus: Sportradar

With Florian Geheeb, Global Director Advertising Sales, Fan...

A renewed focus: XLMedia discusses its ambitions in the US affiliate market

XLMedia’s President of North America, Kevin Duffey, speaks...

Read Magazine

22 March, 2023

Asia bulletin: Bloomberry terminates deal to invest in PH Travel and Leisure

Bloomberry Resorts has terminated a deal sheet between itself and PH Travel and Leisure Corp, for a proposed investment in PH Travel and Leisure subsidiaries Lapulapu Leisure and Clark Grand Leisure Group.