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OnlineCasinoIndustry

NeoGames content goes live on BetMGM platform in Michigan

BetMGM’s casino platform will host content from NeoGames in Michigan after both parties reached a new agreement.

MichiganSkyline

Titles from the provider will be made available to Michiganders via BetMGM’s online casino, joining content from other developers that has already gone live on the platform in the Great Lake State.

Specifically, BetMGM will host titles from Wizard Games, the in-house studio of provider Pariplay, which was acquired by NeoGames during the company’s takeover of Aspire Global earlier this year.

This includes games such as Spirit of Mustang and Wolf Riches, both of which BetMGM customers in Michigan can now play.

“We have had a fantastic growth journey in the US. With the addition of Michigan and the alliance with BetMGM, we further our growth,” said Moti Malul, NeoGames CEO.

As he touched on, NeoGames has recently expanded its reach in North America. For example, Pariplay secured an iGaming licence in Connecticut earlier this week, giving it access to five of the six US jurisdictions where online casino is legal.

But this deal will also expand NeoGames’ relationship with BetMGM in particular. Wizard Games content is already live on BetMGM’s platform in New Jersey.

Malul continued: “Our localised content is well-liked by their customers and making our debut in Michigan is a great moment for us as we look to further grow our presence in North America by bringing great excitement and entertainment to slot players.”

This also comes shortly after BetMGM debuted a selection of NHL-branded casino games, available in New Jersey, Ontario, Pennsylvania and Michigan.


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