Betsson acquires majority stake in B2B sportsbook business

Betsson has acquired an 80% stake in KickerTech, a move the company hopes will complement its “B2B sportsbook proposition.”

BetssonKicker
Listen To Article

Through a subsidiary, Betsson has become the firm’s majority shareholder, acquiring the stake from TG Holdings Limited for a total consideration of €14m ($14m).

This will be paid in three instalments, of which €6m has been paid in cash immediately.

A further €4m will be paid in six months’ time – also in cash – while the final €4m will be paid in 12 months’ time, either in cash or shares issued by Betsson.

The company will use existing funds to finance the “cash portion of the acquisition,” it said.

“We continue to grow our sportsbook business around the world and this deal will both strengthen our position as one of the leading B2C sportsbook operators in the market and complement our highly competitive B2B sportsbook proposition,” commented Pontus Lindwall, Betsson CEO.

KickerTech’s 50-strong team is based in Lithuania, building odds models, trading technology and sportsbook features.

For the 12 months ended 30 September, the business generated €2.6m in revenue and produced an EBIT of €1.3m.

Lindwall continued: “We are acquiring a proven business with a track record of growth in client base, sportsbook turnover and revenue in the past years.

“The acquisition will contribute sportsbook functionality, tech development capabilities and new B2B clients. I am very pleased to welcome the new team and clients to the Betsson Group.”

This acquisition was announced alongside Betsson’s results for Q3, which the company called its “best quarter ever.”

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Mohegan
Mohegan Inspire
DraftKings
The Star Entertainment Group
Follow Us

Company profile: Growe Partners

Dominate the Sports Betting Affiliate Arena with Growe Partn...

Company profile: GR8 Tech

The sportsbook provider discusses turning sportsbooks into a...

Analysing sports betting data from the African Cup of Nations 2024

Sports betting supplier Betby provides Gambling Insider with...

LiveScore Group: Football’s changing relationship with fans

Gambling Insider delves deeper into LiveScore’s Evolution...