Published
OnlineMarketingIndustryPartnerships

BetMGM launches with Play'n Go in New Jersey, with plans to expand

BetMGM has agreed a deal with Play’n Go, which will see its customers in New Jersey now able to access Play’n Go’s games.

BetMGM
Listen To Article

The partnership isn’t stopping at New Jersey either, with both companies announcing plans to expand in other US states together – Michigan is tapped for the near future.

Commenting on the deal, Magnus Olsson, CCO for Play’n Go, said: “We’ve only been live in the US for a few short weeks, and we are already gaining significant momentum.

“BetMGM needs no introduction, as one of the most trusted names in US gaming. This partnership gives a large New Jersey audience access to some of the most popular online slots in the world, including Book of Dead.

“This is a hugely exciting time for Play’n Go in North America. We recently exhibited at G2E for the first time and our content is already performing strongly in New Jersey and Ontario. We are absolutely focused on ensuring Play’n Go becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America.”

Meanwhile, BetMGM debuted its latest advertising campaign recently, which was fronted by Academy Award-winning actor, Jamie Foxx.

Titled ‘It’s On,’ the marketing campaign will be delivered as an episodic series and is currently airing during the Thursday Night Football NFL slot. 

The first episode features Jamie Foxx roaming a suite in the Bellagio, seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and Vanessa Hudgens.

Last week's GI Friday explored the concept of brand ambassadors more widely.

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...