Published
OnlineMarketingIndustryPartnerships

BetMGM launches with Play'n Go in New Jersey, with plans to expand

BetMGM has agreed a deal with Play’n Go, which will see its customers in New Jersey now able to access Play’n Go’s games.

BetMGM
Listen To Article

The partnership isn’t stopping at New Jersey either, with both companies announcing plans to expand in other US states together – Michigan is tapped for the near future.

Commenting on the deal, Magnus Olsson, CCO for Play’n Go, said: “We’ve only been live in the US for a few short weeks, and we are already gaining significant momentum.

“BetMGM needs no introduction, as one of the most trusted names in US gaming. This partnership gives a large New Jersey audience access to some of the most popular online slots in the world, including Book of Dead.

“This is a hugely exciting time for Play’n Go in North America. We recently exhibited at G2E for the first time and our content is already performing strongly in New Jersey and Ontario. We are absolutely focused on ensuring Play’n Go becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America.”

Meanwhile, BetMGM debuted its latest advertising campaign recently, which was fronted by Academy Award-winning actor, Jamie Foxx.

Titled ‘It’s On,’ the marketing campaign will be delivered as an episodic series and is currently airing during the Thursday Night Football NFL slot. 

The first episode features Jamie Foxx roaming a suite in the Bellagio, seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and Vanessa Hudgens.

Last week's GI Friday explored the concept of brand ambassadors more widely.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Agency
Executive Profiles
Wynn Resorts
Table Trac/CasinoTrac
Grosvenor Casinos, The Rank Group
Fertitta Entertainment
Scientific Games

Facing Facts: Looking back on how Asian operators fared in Q4 2022

Gambling Insider takes a closer look at various facts and fi...

GBGC Data: How betting has changed in the US and Europe over the years

Global Betting & Gaming Consultants (GBGC), the global gamin...

Taking Stock: How did Asian operators share prices fare over the last six months?

MGM China, Melco Resorts & Entertainment, Sands China and Wy...

AI in the gambling industry: Evolving or deskilling?

With expert industry insight from suppliers OPTX and Sportra...

Read Magazine