Published
MarketingSports BettingIndustry

BetMGM premieres new advertising campaign on social media

MGM Resorts’ sports betting joint venture with Entain, BetMGM, has premiered its new advertising campaign across social media platforms. 

betmgm new marketing campaign jamie foxx gambling insider web image

Titled “It’s On,” BetMGM’s new campaign features a famous cast of actors and athletes who are all ambassadors for the sportsbook. 

The marketing campaign will be delivered as an episodic series and will hit national television on 8 September during the Thursday Night Football NFL slot.  

The first episode features Jamie Foxx roaming a suite in the Bellagio, seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and Vanessa Hudgens.  

“It’s On” was created by the 72andSunny New York production company and was directed by Peter Berg, an executive producer of TV shows Entourage and Ballers. 

BetMGM VP of Brand Raymond Doyle said: "Entertainment is at the core of BetMGM, and we want this campaign to keep viewers on the edge of their seats in a way that's unexpected from the sports betting and gaming industry." 

Further “It’s On” advertisements will be released in the coming months, featuring Barry Sanders on a Malibu estate playing pickleball; basketball star Jalen Rose with his barber; and NHL player Wayne Gretzky during an on-ice practice session.  

Hughes added: "We wanted to show what makes sports betting so entertaining, and we looked to prestige ensemble TV for inspiration. 'It’s On' is about tapping into your competitive side and being part of the sports betting culture. It's something you can talk about with friends and engage with in a more meaningful way." 

New spots will be made available on social media and television throughout the year as new “It’s On” advertisements get released. 

Premium+ Connections
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

Lynon

 
Premium

Imagine Live

 
 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...