SGG Media appoints Troy Paul as CEO

A Division of Sports Gambling Guides, SGG Media, has appointed Co-Founder and Board Member Troy Paul as its new CEO.

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Troy Paul and Mark Paul are Co-Founders of affiliate SGG Media, which was launched in 2020.

In his new role, Paul will be responsible for overseeing the company’s strategic plan of expanding to a worldwide level.

The company specialises in social media sports marketing, and features more than 1,300 sports content creators and/or influencers with over 26 million sports followers.

SGG Media delivers social media branding, advertising and customer acquisitions for sports betting brands like DraftKings, FanDuel, Fanatics, Prize Picks, Fliff and many others.

Paul commented: “I am delighted to have stepped into the position of CEO. We have become a top sports gambling advertising company and have immediate expansion plans into advertising retail and other products to our 26 million sports fans.

“SGG offers advertising partners the most cost-effective way to reach the new younger generation (21-41) of sports fans receiving their sports information solely from social media.

"SGG Media has created a community of sports lovers, just like us! SGG Media represents the growing $13bn Influencer Economy (2021) in a unique way – via Micro Sports Influencers. SGG Media is the go-to source for all sports and sports gambling-related social media.”

Earlier this year, in June, Sports Gambling Guides announced the completion of its second round of funding, , having received a total of $3.25m. Paul had commented on that event and promised the investors to repay their “faith” by expanding the client database to reach bigger audiences.

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