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Entain relaunches Unikrn, after acquisition last year

Entain has announced the return of Unikrn to the esports betting market after it was initially introduced eight years ago.

Entain Unikrn
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The esports operator now has a new interface built from the ground up, ‘enabling players to easily bet on an around-the-clock stream of video game action,’ according to the esports betting service.

The plan for Unikrn is to expand into more regulated markets in 2023, following its launch in Brazil and Canada.

Initially, the platform will offer players various ways to place bets through its Unikrn Casino, Unikrn Rewards, Unikrn Sportsbook, Unikrn Esportsbook and Unikrn Virtual products.

Justin Dellario, CEO of Unikrn and Managing Director of Esports at Entain, said of the launch: “Over the past year, the passionate team at Entain has worked closely with us to create a safe, accessible, secure and compliant product that players can trust – even if they’ve never placed a bet before.

“The launch of Unikrn in both Brazil and Canada is the first step as we introduce a video games and esports betting platform that truly puts a new generation of players and their passions first.”

The news comes soon after Entain announced it had taken out a $1bn loan, with a maturation date set for 2029.

Initially, Entain was committed to taking out a $750m loan; however, following strong demand from global investors, it decided to up the amount to $1bn.

The borrowed money will be used to acquire SuperSport – a deal Entain announced earlier this year and is expected to close during Q4, creating a new Entain CEE subsidiary along with it.

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