LuckyBet aims to operate its brand in several international and emerging markets with high growth potential, with an emphasis on highly personalised gameplay and loyalty experiences, with GiG noting that its advancement in platform technology has been designed specifically to meet the growing demands of operators seeking to take advantage of the increase in global opportunities for iGaming.
“We have ambitious plans to become one of the foremost online casino brands across the emerging markets,” said LuckyBet CEO Ian Parke. “This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years.
“We believe, via a myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to the continued partnership with them for many years to come.”
The agreement will focus on delivering an ‘innovative player experience’ through the combination of GiG’s proprietary platform and the LuckyBet brand. The deal has been signed for an initial five-year period.
GiG CEO Richard Brown commented: “The international emerging markets continue to be an important element within the global online casino sector, and the combination of our award-winning technology with LuckyBet will be in an ideal position to grow within these markets.
“Our ability to offer a personalised user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.”
Last week, GiG signed an agreement to acquire casino affiliate websites Askgamblers.com, Johnslots.com, Newcasinos.com and several smaller domains from Catena Media for a total consideration of €45m ($47.9m).