As new data shows that 26% of sports bettors around the world are now female, McLaren has also pointed out that around 40% of F1 fans are women – representing a significant shift in the traditionally male-oriented sport.
Furthermore, both companies highlight that female representation in STEM workplaces is steadily rising – though the percentage of women in STEM roles remains low, at just 24%.
Jette Nygaard-Andersen, CEO of Entain, said of the programme: “The fusion of technology, sport and entertainment, and desire to support talented women re-entering the workforce meant that launching this brand-new programme with our partner, McLaren, is an obvious step.
“We share a passion and commitment for giving women a platform to reignite their careers in STEM and hope that through this programme, we not only support a generation of ambitious women now but inspire future generations of girls to land their dream STEM role.”
Meanwhile, Zak Brown, CEO of McLaren Racing, added: "We are excited to be launching the first Returnship of its kind within F1 in partnership with Entain. This is an opportunity to drive real change within the Engineering and Technology industries, and is part of our overall commitment to making STEM careers more accessible to all and to having 40% of our employees from under-represented backgrounds by 2030.”
Applications for the programme are open now, while the deal between the two companies began last year, with this move expanding the remit of the original partnership.