The online and retail sports betting division of the Fanatics digital sports platform joins more than 45 companies and over 100 sports betting brands at the IBIA.
In partnership with the Washington Commanders, the Fanatics Sportsbook recently became the first retail sportsbook to open inside a National Football League (NFL) stadium, launching in Maryland earlier this month.
The group noted that its initial focus involves rolling out its sports betting platform via retail, with mobile expected to follow later this year.
“Partnering with the International Betting Integrity Association is an important step in providing our customers with a secure trading environment as we begin to roll out our sports betting platform in 2023,” said SVP Trading at Fanatics Betting and Gaming Andrew Wright.
“IBIA is an important international institution that monitors the global betting markets of their regulated members providing much-needed analysis and monitoring of potential betting irregularities.”
Representing the industry at betting integrity policy discussion forums managed by the International Olympic Committee, United Nations, Council of Europe and European Commission, the IBIA is run by operators for operators, and considers itself the leading global voice on integrity for the licensed betting industry.
Commenting on Fanatics’ decision to join the body, IBIA CEO Khalid Ali said: “IBIA is delighted to welcome a major globally recognised brand into our association. Fanatics Betting and Gaming’s decision to join IBIA is a major boost for the association in North America and follows an increasing number of US-based businesses becoming members of IBIA.
“The company will be integrated into IBIA’s global betting integrity network, which consists of many of the world’s largest regulated sports betting operators. Fanatics Sportsbook’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available globally for its sports betting product.”