The agreement with the NeoGames subsidiary will also give Betsson access to a range of the more than 14,000 products on Pariplay’s Fusion aggregation platform.
The portfolio comprises all Wizard Games titles along with other games from third-party studios. The titles will soon be available to Betsson in its key regulated markets such as Sweden, Denmark and Spain, along with other regions across Europe.
“We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe,” said Pariplay VP of Sales Andrew Maclean.
“The Fusion aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”
Pariplay’s Fusion offering currently comprises games from over 100 suppliers, along with a suite of back-office conversion and retention tools aimed at enhancing player value.
Betsson Supplier Relations Manager Laura Peretta commented: “Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.
“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”
Earlier this week, Betsson reported €220.6m ($237.4m) in revenue for Q4 2022, up 40% year-on-year.
