Published
OnlineBingoMarketingPartnerships

Mecca Bingo announces partnership with Loose Women

Mecca Bingo will be the Official Bingo Partner of the daytime panel show, Loose Women.

loosewomen
Listen To Article

To celebrate the agreement, Mecca Bingo has launched an exclusive Loose Women-themed bingo room on its website.

Players can match Loose Women topics and win cash prizes.

The game modes Bingo Bestie and Everyone Wins will also be available for the duration of the event.

The bingo room will be open between 8am and 12am daily, with games starting at regular intervals.

Karina Adrian, Head of Strategic Marketing at Mecca Bingo, said: “We all love to keep up with the latest trends and topics, and just like Loose Women, our customers are authentic, open and love having fun, so a partnership with ITV’s longest running panel TV show feels like a natural fit.

“As part of the partnership we’re delighted to introduce a host of new and exclusive features and with the ‘Loose Women free Winner Spinner’ everyone’s a guaranteed winner.”

Mecca Bingo has recently started a new TV advertising campaign that features players enjoying bingo in a variety of locations, including in front of the TV while watching Loose Women.

Steve Watling, Head of Games and Gaming, ITV Studios, said: "We are excited to be working with Rank on bringing the iconic Loose Women brand to Mecca Bingo players.

“The synergy, relevant lifestyle topics and chat come alive in the new games. We look forward to developing the partnership further with fun new initiatives for Mecca."

This announcement comes after Mecca Bingo pledged a full make-over of its Mecca Games online arm last year.

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...