Interbet announces plans to expand into global markets

After five years of the UK market, Interbet has decided that it’s going to go global and expand into wider market opportunities.

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Interbet, an online casino and bookmaker, has announced plans to expand into the wider, global markets.

Following its launch in 2018, Interbet.com has only offered its platform to players within the UK.

Abigail Townsend, Head of Affiliate Marketing for Interbet, said: "Having been acquired by a larger consortium, the business is making "substantial" investments into its global marketing strategy and is now actively looking for affiliates partners to help them bring its product to new and emerging markets.

“We are thrilled to be taking the business to this next level.”

Built on the white-label Progress Play platform, Interbet has so far attained licences from the Gambling Commission, Malta Gaming Authority and Curaçao.

Moving forward, Interbet hopes to join the Canadian, European, Asian and African betting markets through its affiliate partners.

Despite announcing this move only recently, the online casino and bookmaker has already confirmed that it has signed agreements with multiple aggregators and advertisement outlets regarding this expansion.

Townsend continued: “While a UK-founded business, the plan was always to bring the Interbet brand to the global stage.

“Having developed a large and loyal customer base in the UK, we have learnt a lot about how to run and market a top-level brand.

“What's more, our team is continuously expanding, with interbet.com now boasting some of the industry’s leading figureheads at its helm."

Interbet is currently partnered with a number of large providers for its casino games, with names such as Evolution, NetEnt and Hacksaw Gaming populating its library.

In other online news, Paddy Power Betfair has received fines of up to half a million, following an investigation into its marketing schemes towards vulnerable customers.


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