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Pariplay appoints Ashley Bloor as Director of Partnerships

Bloor will look to expand Pariplay's partnerships across Europe and North America. 

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Pariplay has announced Ashley Bloor as the company’s new Director of Partnerships. This appointment comes as Pariplay looks to continue its growth in Europe and North America.

Bloor’s most recent role was Head of Operations at RSG at EveryMatrix. Bloor has further experience in the gambling industry, having previously worked at bet365, Gala Coral, William Hill and Gaming Innovation Group. 

In this new role, Bloor will work with the leadership team to support the growth of Pariplay’s Fusion and Ignite product offerings. Bloor will look to strengthen the relationship Pariplay has with partner brands and seek out new potential partnerships to expand Pariplay's content offerings. 

This year, Pariplay signed a deal with Urgent Games to further grow its Fusion platform. 

Pariplay has signed a number of partnerships this year, including signing a new deal with Ainsworth Game Technology. Pariplay has also announced a partnership with Galaxsys, with Galaxsys looking to launch 30 new fast games by the end of 2023.

Enrico Bradamante, Pariplay CCO, said: “We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

Bloor said: “I am excited about this new opportunity with Pariplay®, a company I have followed from the sidelines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”

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