Better Collective establishes new HQ in Copenhagen

The company will shift into its new workspace by August. 

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Better Collective, a sports media company, is moving from its landmark Toldbodgade buildings, where the headquarters have been for almost 14 years, to a historic building at Skt Annae Plads in Copenhagen, Denmark.

The new headquarters have five stories and more than 6,000 square metres of space. On a weekly basis, it will host all HQ teams, several European market teams, as well as colleagues from overseas.

By August, Better Collective will move into its new workspace. 

Christian Kirk Rasmussen, Co-Founder & COO of Better Collective, said: “Moving into our new HQ is an important part of our journey to become the leading digital sports media group. The move reflects and is the result of the collective efforts, dedication and hard work of our entire team, across all departments and locations.

“Every member of Better Collective has played an integral role in shaping our success story. I am excited to continue the BC- a journey from the new HQ and I am confident it will contribute to further elevate our organisation and capabilities.” 

To improve talent acquisition and retention, the new HQ facilities went through a complete renovation and will appear ultra-modern.

The new HQ will also feature spacious lounge areas, a gym, meeting spaces, a green room and other amenities for knowledge sharing.

Furthermore, Playmaker HQ, a sports and entertainment media platform, was recently acquired by Better Collective after a successful deal.

Currently, Playmaker HQ distributes content across social media platforms, reaching 500 million consumers monthly with sports content.

Better Collective agreed to pay $15m upfront, bringing the total value of Playmaker HQ to $54m.

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