OnlineCasinoMarketingIndustryAffiliate Group launches

The domain name has gone live following its acquisition by Group late last year.

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The website domain has gone live, operating as an affiliate site under the Group umbrella.

Acquired by Group in November 2022, was not implemented as a full website, despite it being registered since 1994. works under a similar business model as and lists affiliate links to online casino sites, bonus codes and reviews.

Users can filter casinos by the kinds of games offered, such as blackjack or poker, as well as specific slot games too.

Charles Gillespie, CEO of Group, said: “The addition of to our leading brand portfolio affords us the opportunity to build a new powerhouse international flagship brand alongside, as we leverage our existing teams, technology and expertise.

“When we rebuilt in 2011 we had to start from scratch and build out all the necessary technology systems to support it.

“With we were able to leverage our mature platform and start with a focus directly on our users and the product.”

Alongside casino reviews and bonuses, also has resources on how to play certain casino games, with blogs on strategies and opinion pieces.

With the rising popularity of social casinos in markets such as North America, also has a dedication section for free-to-play games, such as Gates of Olympus and Sweet Bonanza.

Gillespie continued: “It is a transformational initiative and strategic priority that we believe will drive significant organic growth as we position as the category-defining brand for the global casino market.”

As part of its plan to expand its presence in 2023, the Group announced its partnership with The Independent last week.

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